Holi as a source of business opportunity!

Fresh signboards had appeared outside a textile shop in Mumbai. "Special offer on T-shirts after Holi". On further investigation, the shop run by a former SIMSR student has decided to give 50% off on T-shirts during the weekend after Holi.

Says the proprietor, "On detailed market analysis by the esteemed agency PC Thomson, we are seeing a surge in demand for T-shirts just after Holi. It has been technically termed the tear-and-wear effect".

Not surprising considering how Holi celebrations have evolved over the years. Until recently Holi meant spraying colours on one another. But the more adventurous and other people in their path have culminated celebrations in new ways.

As people run out of colour but still full of adrenalin, they go for what we call the tear-and-wear effect. T-shirts are torn apart to the extent that they are not even fit to scrub tables. These torn pieces serve the purpose only as souvenirs of the celebration.

This explains the surge in demand for t-shirts as people unexpectedly lose them. But what with experience curve effects, the demand may surge before Holi next time as people shop for cheap t-shirts to wear on the day of the festival. One more reason for guys to develop six-packs!